Rechat

What I did

Rechat is a web platform for real estate agents, combining CRM, listings management, and transaction workflows. When I joined, the product had significant scalability and consistency issues.

Full Product Redesign & Design System Migration

The main challenges were slow development, technical and design debt, UI inconsistency, and user complaints. The redesign process started with a full audit of all existing screens. We then broke the product into components and migrated toward Material UI as the foundation of the system.

We chose MUI (Material UI) because the team didn’t have the capacity to build a design system from scratch, so we needed a scalable and maintainable base.

The rollout process included:

• incremental testing of the new system
• allowing users to switch between old and new versions
• full rollout after validation

Design System & Component Strategy

MUI was not just adopted, it was heavily customized, and new components were built where needed to match product requirements. This significantly improved development speed and consistency across the product.

Feature Design Leadership

I led the end-to-end design of several major modules, including:

• Zillow-like property discovery experience
• Calendly-like scheduling system
• Tour builder for agents
• CRM and listing workflows
• DocuSign-like transaction improvements
• A Canva-like tool for creating branded marketing content

This last tool allowed non-designers to create marketing assets using predefined branded templates.

Design Pipeline

Alongside product work, I helped shape the design process itself, including reviews, handoff structure, file organization, and QA collaboration with engineering teams.